46:38James Kemp
Core Product Manager, WooCommerce, Automattic
The Future of WordPress
E149 · May 26, 2026Watch

In WP Legends Episode 60, we chat with Brian Coords, Developer Advocate at WooCommerce (Automattic), co-host of the viewSource and Webmasters.FM Podcast.
In this episode, we explore Brian's journey from teaching to becoming a developer advocate, his role at Automattic, and the future of eCommerce on WordPress.
Discover how WooCommerce is adapting to a rapidly evolving digital world and bridging the gap between open source and developers.
In WP Legends Episode 60, we chat with Brian Coords, Developer Advocate at WooCommerce (Automattic), co-host of the viewSource and Webmasters.FM Podcast. In this episode, we explore Brian's journey from teaching to becoming a developer advocate, his role at Automattic, and the future of eCommerce on WordPress. Discover how WooCommerce is adapting to a rapidly evolving digital world and bridging the gap between open source and developers. Drop your comments below! Visit Us: https://seahawkmedia.com Explore Brain's projects: https://www.briancoords.com/ https://developer.woocommerce.com/author/bcoords/ https://viewsource.fm/ https://webmasters.fm/ Follow Brain on LinkedIn: https://www.linkedin.com/in/brianallencoords YouTube: https://www.youtube.com/c/BrianCoords X: https://x.com/briancoords/ Timestamps: 0:00 - Intro 0:24 - Brian’s Career Journey and Roles 2:06 - How Brian Started with WordPress 2:50 - Transition to Developer Advocacy 3:26 - Path to Automattic and WooCommerce 4:34 - Differences between WooCommerce and Shopify 6:45 - Challenges Faced by Developers 9:16 - Upcoming Migrations Tool for Shopify to WooCommerce 10:39 - Developer Advocacy Roles and Responsibilities 11:24 - Value of Long-form Content Writing 13:24 - Favourite thing about Podcasting 14:07 - Brian’s Passion for Music 15:05 - Essential WordPress Plugins for WooCommerce 17:46 - Underappreciated WordPress Features 19:52 - WordCamps and Their Significance 21:30 - Coffee or Tea 22:28 - Alternate Career Choice 22:46 - Future of WordPress and eCommerce Migration 25:57 - Streamlining Plugin Choices for Agencies 27:57 - Closing Remarks Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #WooCommerce #BrianCoords #WordPress #WPCommunity #OpenSource #ECommerce #WPLegends
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46:38The Future of WordPress
38:10WooCommerce Future
35:50AI, Growth & Mastering eCommerce Email Marketing