Episode 60 · Nov 10, 2025 · 28:42 · 4.9K views

The Future of eCommerce on WordPress

Brian CoordsBrian CoordsDeveloper Advocate, WooCommerce

In WP Legends Episode 60, we chat with Brian Coords, Developer Advocate at WooCommerce (Automattic), co-host of the viewSource and Webmasters.FM Podcast.

In this episode, we explore Brian's journey from teaching to becoming a developer advocate, his role at Automattic, and the future of eCommerce on WordPress.

Discover how WooCommerce is adapting to a rapidly evolving digital world and bridging the gap between open source and developers.

Full YouTube description
In WP Legends Episode 60, we chat with Brian Coords, Developer Advocate at WooCommerce (Automattic), co-host of the viewSource and Webmasters.FM Podcast.

In this episode, we explore Brian's journey from teaching to becoming a developer advocate, his role at Automattic, and the future of eCommerce on WordPress.

Discover how WooCommerce is adapting to a rapidly evolving digital world and bridging the gap between open source and developers.

Drop your comments below!
Visit Us: https://seahawkmedia.com

Explore Brain's projects:
https://www.briancoords.com/
https://developer.woocommerce.com/author/bcoords/
https://viewsource.fm/
https://webmasters.fm/

Follow Brain on
LinkedIn: https://www.linkedin.com/in/brianallencoords
YouTube: https://www.youtube.com/c/BrianCoords
X: https://x.com/briancoords/

Timestamps:
0:00 - Intro
0:24 - Brian’s Career Journey and Roles
2:06 - How Brian Started with WordPress
2:50 - Transition to Developer Advocacy
3:26 - Path to Automattic and WooCommerce
4:34 - Differences between WooCommerce and Shopify
6:45 - Challenges Faced by Developers
9:16 - Upcoming Migrations Tool for Shopify to WooCommerce
10:39 - Developer Advocacy Roles and Responsibilities
11:24 - Value of Long-form Content Writing
13:24 - Favourite thing about Podcasting
14:07 - Brian’s Passion for Music
15:05 - Essential WordPress Plugins for WooCommerce
17:46 - Underappreciated WordPress Features
19:52 - WordCamps and Their Significance
21:30 - Coffee or Tea
22:28 - Alternate Career Choice
22:46 - Future of WordPress and eCommerce Migration
25:57 - Streamlining Plugin Choices for Agencies
27:57 - Closing Remarks

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix

#WooCommerce #BrianCoords #WordPress #WPCommunity #OpenSource #ECommerce #WPLegends

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