38:10Rodolfo Melogli
Founder, Business Bloomer & Checkout Summit
WooCommerce Future
E110 · Feb 16, 2026Watch

Core Product Manager, WooCommerce ·
Automattic

In WP Legends Episode 149, James Kemp shares his journey from freelance WordPress developer to founder of IconicWP and now Core Product Manager for WooCommerce at Automattic.
We discuss AI native e-commerce, developer experience, MCP, checkout optimization, WooCommerce performance, and why simplifying the store experience matters for the future of WordPress commerce.
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