46:38James Kemp
Core Product Manager, WooCommerce, Automattic
The Future of WordPress
E149 · May 26, 2026Watch

In WP Legends Episode 37, we sit down with Greg Zakowitz, an e-commerce and email marketing expert, to explore the future of digital marketing.
Greg shares his journey from radio to marketing, the power of email and SMS, and effective browse and cart abandonment strategies.
He also discusses how AI is transforming e-commerce and marketing automation, and compares Omnisend with platforms like Klaviyo, Brevo, and others. If you want to boost your email marketing ROI, automate sales, and stay ahead in e-commerce, this is a must-watch!
In WP Legends Episode 37, we sit down with Greg Zakowitz, an e-commerce and email marketing expert, to explore the future of digital marketing. Greg shares his journey from radio to marketing, the power of email and SMS, and effective browse and cart abandonment strategies. He also discusses how AI is transforming e-commerce and marketing automation, and compares Omnisend with platforms like Klaviyo, Brevo, and others. If you want to boost your email marketing ROI, automate sales, and stay ahead in e-commerce, this is a must-watch! Drop your thoughts in the comments below! Visit Us: https://seahawkmedia.com Explore Greg's website: https://www.gregzakowicz.com/ Follow Greg Zakowitz: https://www.linkedin.com/in/gregzakowicz/ Timestamps: 0:30 – Introduction to Greg Zakowitz & WP Legends 4:30 – Talking about Email Marketing 8:35 – Cutting through the noise: Gmail filters & how Omnisend helps (case studies) 12:20 – eCommerce: Shopify, WordPress & Omnisend integrations (90K+ installs) 17:30 – Email marketing: Cart abandonment & browser abandonment 20:30 – Remarketing with Google Ads & Social Media Ads 26:05 – The future of Omnisend: Where the next 5 years are headed 29:20 – Omnisend Agency Program 31:15 – Open rates: What happens when someone signs up for Omnisend 33:40 – Turning email marketing into dollars in the bank Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #EmailMarketing #EcommerceMarketing #SMSMarketing #MarketingAutomation #AIinMarketing #DigitalMarketingTips
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46:38The Future of WordPress
38:10WooCommerce Future
28:42The Future of eCommerce on WordPress