Episode 61 · Nov 12, 2025 · 41:49 · 68K views
Open Source and Investing in the Future of the Web

In WP Legends Episode 61, we sit down with Joost de Valk, CEO of Emilia Capital.
Discover Joost's journey from creating one of the most recognized plugins (Yoast SEO) in WordPress history to his focus on investing in the future of the open web.
We delve into his thoughts on the current state of the WordPress ecosystem, the importance of fair practices, and the need for decentralized updates.
Joost also shares insights on investing in the next generation of startups and pushing the boundaries of WordPress hosting and web infrastructure.
Full YouTube description
In WP Legends Episode 61, we sit down with Joost de Valk, CEO of Emilia Capital. Discover Joost's journey from creating one of the most recognized plugins (Yoast SEO) in WordPress history to his focus on investing in the future of the open web. We delve into his thoughts on the current state of the WordPress ecosystem, the importance of fair practices, and the need for decentralized updates. Joost also shares insights on investing in the next generation of startups and pushing the boundaries of WordPress hosting and web infrastructure. Drop your comments below! Visit Us: https://seahawkmedia.com About Joost's Project: https://emilia.capital/ https://joost.blog/ Follow Joost on: LinkedIn: https://www.linkedin.com/in/jdevalk/ X: https://x.com/jdevalk Be sure to check out Cloudways for reliable hosting options: https://www.cloudways.com/en/promo-code.php?id=1188574&data1=seahawkadroll&data2=bfcmpromotion Timestamps: 0:00 - Intro 0:24 - Guest Introduction: Joost de Valk 2:10 - Early Days of Joost's Podcasting Journey 3:22 - Birth of Yoast SEO and Challenges in the SEO Plugin Market 8:28 - Free vs Premium Plugin: Importance of Sustainable Pricing 14:15 - Founding Emilia Capital and Investing in the WordPress Ecosystem 18:35 - Insights into Patchstack and Atarim 20:31 - Potential Investment Opportunities with Emilia Capital 27:08 - The FAIR Project and Its Impact 30:27 - Progress Planner and Brand Asset Management 35:04 - Rapid Fire Questions with Joost 40:24 - Final Thoughts Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #JoostdeValk #EmiliaCapital #WordPress #OpenSource #SEO #Sustainability #FAIRProject #WPLegends #SeahawkMedia
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