Episode 61 · Nov 12, 2025 · 41:49 · 68K views

Open Source and Investing in the Future of the Web

Joost de ValkJoost de ValkCEO, Emilia Capital

In WP Legends Episode 61, we sit down with Joost de Valk, CEO of Emilia Capital.

Discover Joost's journey from creating one of the most recognized plugins (Yoast SEO) in WordPress history to his focus on investing in the future of the open web.

We delve into his thoughts on the current state of the WordPress ecosystem, the importance of fair practices, and the need for decentralized updates.

Joost also shares insights on investing in the next generation of startups and pushing the boundaries of WordPress hosting and web infrastructure.

Full YouTube description
In WP Legends Episode 61, we sit down with Joost de Valk, CEO of Emilia Capital.

Discover Joost's journey from creating one of the most recognized plugins (Yoast SEO) in WordPress history to his focus on investing in the future of the open web.

We delve into his thoughts on the current state of the WordPress ecosystem, the importance of fair practices, and the need for decentralized updates.

Joost also shares insights on investing in the next generation of startups and pushing the boundaries of WordPress hosting and web infrastructure.

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Visit Us: https://seahawkmedia.com

About Joost's Project:
https://emilia.capital/
https://joost.blog/

Follow Joost on:
LinkedIn: https://www.linkedin.com/in/jdevalk/
X: https://x.com/jdevalk

Be sure to check out Cloudways for reliable hosting options: https://www.cloudways.com/en/promo-code.php?id=1188574&data1=seahawkadroll&data2=bfcmpromotion

Timestamps:
0:00 - Intro
0:24 - Guest Introduction: Joost de Valk
2:10 - Early Days of Joost's Podcasting Journey
3:22 - Birth of Yoast SEO and Challenges in the SEO Plugin Market
8:28 - Free vs Premium Plugin: Importance of Sustainable Pricing
14:15 - Founding Emilia Capital and Investing in the WordPress Ecosystem
18:35 - Insights into Patchstack and Atarim
20:31 - Potential Investment Opportunities with Emilia Capital
27:08 - The FAIR Project and Its Impact
30:27 - Progress Planner and Brand Asset Management
35:04 - Rapid Fire Questions with Joost
40:24 - Final Thoughts

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix

#JoostdeValk #EmiliaCapital #WordPress #OpenSource #SEO #Sustainability #FAIRProject #WPLegends #SeahawkMedia

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