WordPress as a Framework & Enterprise Strategy

In WP Legends Episode 117, Ivan Popov, CEO of Vipe Studio, joins us to explain why he uses WordPress as a framework, not just a CMS.

We discuss how WordPress core features like authentication, custom post types, metadata, and REST API support help agencies reduce backend development costs while building high-class online software.

The conversation also covers enterprise architecture, headless WordPress, hosting strategy, and the future of WordPress in modern software development.

If you build with WordPress or manage client infrastructure, this episode is a must-watch.

Visit Us: https://seahawkmedia.com
Learn more about Vipe Studio: https://vipestudio.com/en/
Follow Ivan on LinkedIn: https://www.linkedin.com/in/ivanpopov-wp/

Timestamps :
00:00 Intro
00:38 Guest Introduction
02:30 From Professional Athlete to Tech CEO
04:29 When did you first get into WordPress?
05:42 How did you start VIP Studio? Was it your first venture?
07:04 Ivan discusses his focus, tech stack, and a recent case study.
10:11 Your thoughts on WordPress hosting in 2026.
15:11 Debate on hosting pricing models: number of visits vs RAM, bandwidth, and server resources.
16.15 Which hosting companies do you truly admire, and why?
20:05 Extending Gutenberg beyond WordPress with REST and GraphQL.
22:10 How do you acquire customers?
25:06 The Future of WordPress in the Next Three to Five Years
38:26 Closing Thoughts 

Music Credits :
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle Nightcore Remix

#WordPress #WebHosting #Gutenberg #HeadlessWordPress #WPLegends