Aleksandar Vucenovic

Aleksandar Vucenovic

CEO of Wolf+Bär Agency & CTO of SweetCode · Wolf+Bär Agency

Episodes
E156
Views
9.7K
Latest aired
Jun 25, 2026
Runtime
39:52
Episode 156 · Jun 25, 2026 · 39:52 · 9.7K views

Google Ads, Tracking & AI

In WP Legends Episode 156, Aleksandar Vucenovic shares his journey about performance marketing, conversion tracking, and data-driven growth for e-commerce.

They explore how accurate tracking impacts profitability in WooCommerce stores, the challenges of attribution across platforms like Google, Meta, and TikTok, and how AI is changing both marketing and development workflows.

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