39:52Google Ads, Tracking & AI


In WP Legends Episode 117, Ivan Popov, CEO of Vipe Studio, joins us to explain why he uses WordPress as a framework, not just a CMS.
We discuss how WordPress core features like authentication, custom post types, metadata, and REST API support help agencies reduce backend development costs while building high-class online software.
The conversation also covers enterprise architecture, headless WordPress, hosting strategy, and the future of WordPress in modern software development.
If you build with WordPress or manage client infrastructure, this episode is a must-watch.
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<a href="https://wplegends.tv/guests/ivan-popov/" title="Ivan Popov on WP Legends"><img src="https://wplegends.tv/badge/as-seen-on-wp-legends.svg" alt="As seen on WP Legends" width="220" height="56" /></a>Is this you, or do you know better? Suggest an edit to this profile.
39:52Google Ads, Tracking & AI
35:07AI, Publishing, and the WP Engine Acquisition
37:31The Future of WordPress