Todd Han

In WP Legends Episode 129, Todd Han, Founder, President, and CEO of Dynadot, shares how a simple request to build a website for his mother led to the creation of one of the most trusted domain registrars in the world. Starting as a solo founder in 2002, Todd built Dynadot from scratch with a focus on user experience, customer control, and long-term sustainability in an industry shaped by consolidation and complexity.

We dive into the early days of domain registration, how Dynadot scaled from a one-person operation to a global company managing millions of domains, and why Todd chose to stay independent instead of taking outside capital. The conversation also explores pricing in the registrar business, domain investor behavior, ICANN policy, the 2026 TLD round, decentralized domain names, and what people should actually look for before buying a domain beyond just price.