MCP-Native Domains, AI Agents & 20 Years in Hosting

In WP Legends Episode 165, Thomas Medard shares his journey from co-founding the Danish hosting company B1 (later renamed 1.com) to launching AI Vikings, an MCP-first domain registrar built for AI agents to search, register, and manage domains on a human's behalf.

They explore what it took to land 1.com's first 1,000 customers in the early 2000s, why building credibility for a new TLD takes over a decade, the legal question of whether an AI agent can ever be a domain registrant, and why Thomas is betting AI Vikings' entire roadmap on tools for agents instead of a traditional browser-based buying experience.

Visit Us: https://seahawkmedia.com
Learn more about AI Vikings: https://aivikings.ai/
Follow Thomas Medard on LinkedIn: https://www.linkedin.com/in/medard/

Timestamps
0:00 Intro
0:38 Guest Introduction: Thomas Medard & AI Vikings
3:25 Welcome to WP Legends
3:40 Thomas's Story: Building One.com From the Ground Up
6:47 The Early Danish Hosting Scene & Landing the First 1,000 Customers
9:00 Launching the .one TLD & Running a Registry
12:00 Building Credibility for New gTLDs
16:50 Taking a Break From Hosting: The Secondhand Fashion Detour
18:44 Landing on the Name AI Vikings
19:50 How AI Vikings Works: Onboarding, MCP Server & Tokens
22:30 Buying Domains Through Claude and ChatGPT in Plain Language
23:50 650+ TLDs and Volume Pricing
24:29 How AI Surfaces and Ranks TLD Suggestions
26:14 Competing on Price in a Crowded, AI-Everywhere Market
28:37 Why AI Vikings Is Betting on Tools, Not a Browser UI
31:04 The Bold Bet: Skipping the Conventional Buying Experience
32:55 Landlines, BlackBerrys & How Fast This Industry Could Flip
33:54 Are Domains Dying? Why Agents Will Need Them Too
35:21 The New gTLD Round: Costs, Auctions & Contested Strings
38:28 Can an AI Agent Legally Be a Domain Registrant?
40:11 Fun Questions: Does a Memorable Domain Still Matter?
41:08 Where AI Vikings Will Be in Three Years
42:53 Who's the Real Customer: Agent or Human?
44:27 Closing Thoughts

Music Credits:
Live Like Legends (Nightcore Remix) by Ruelle

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