SEO, GEO, and How AI is Transforming Search Visibility

In WP Legends Episode 74, we dive deep into the transformative world of AI visibility with Malte Landwehr, CPO & CMO of Peec AI.

From his early days blogging about SEO to Generate Engine Optimization (GEO), Malte shares his insights on how AI is reshaping search dynamics.

Learn how Peec AI is helping brands understand their visibility in AI systems like ChatGPT and Gemini, and know about the evolving metrics that every marketer should track.

Tune in to explore the future of AI visibility and its impact on businesses worldwide.

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LinkedIn: https://www.linkedin.com/in/landwehr/
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Timestamps:
0:00 - Intro
0:24 - Guest Introduction: Malte Landwehr
2:14 - Journey from SEO and the Evolution of Search
3:17 - Has SEO Become Easier or More Difficult?
5:49 - The Inception of Peec AI
8:34 - Understanding GEO and Peec AI
11:35 - Importance of Citations over Positions
15:41 - Are AI Systems Favoring Official Sources?
18:32 - What KPIs Should You Track?
21:27 - WordPress SEO Tips & Plugins
23:30 - The Role of Backlinks & Guest Posts
25:31 - New Peec AI Features and Team Size
26:23 - Peec AI's Customer Mix & Market Strategy
28:07 - The Future of Ads in AI
29:31 - Leadership in a Startup Environment
32:16 - Future of Peec AI Affiliates and Partnerships
34:16 - Rapid Fire: Site Speed, Schema Markup, SEO Tools, and more
36:56 - Closing Thoughts

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix

#PeecAI #MalteLandwehr #AIvisibility #GEO #SEO #ChatGPT #AIsearch #WordPressSEO #WPLegends