GEO, AI Search & The Future of SEO

In WP Legends Episode 162, Ben Pines shares his journey from SEO and affiliate marketing to becoming the first marketer at Elementor and later building BeSeenByAI. 

They explore why getting cited by AI tools may soon matter more than traditional backlinks, the technical mistakes that make websites invisible to AI crawlers, and how generic AI-written content is quietly hurting brand trust. 

Visit Us: https://seahawkmedia.com
Learn more about BeSeenByAI: https://www.beseenby.ai/
Learn more about HostList.io: https://hostlist.io/
Follow Ben Pines on LinkedIn: https://www.linkedin.com/in/ben-pines/

Timestamps
0:00 Intro & Bluehost Sponsor
1:09 Guest Introduction
3:13 Ben's Journey From SEO to Elementor to GEO
5:23 Is SEO Dying or Evolving?
7:03 Citations vs Links: What Matters More Now
8:24 A Walkthrough of BeSeenByAI
11:47 Live Site Audit: Scanning Seahawk Media
14:09 Why Content Coverage Beats Generic AI Blog Posts
19:32 Does Domain Authority Still Matter for AI Citations?
21:07 Why Getting Cited Will Outweigh Backlinks
23:32 What Is Generative Engine Optimization, Explained Simply
26:06 Why Prompt Tracking Tools Can Be Misleading
29:15 How BeSeenByAI Stands Out in a Crowded GEO Market
32:09 The Fear of AI Model Collapse, and Why Branding Is the Real Risk
36:04 Is WordPress Ready for the AI Search World?
37:34 What Agencies and Freelancers Should Do Differently Now
39:00 Ben's Favorite AI Tools for Research and Content
39:58 Closing Thoughts

Music Credits
Live Like Legends (Nightcore Remix) by Ruelle

#WPLegends #GEO #SEO #AIsearch #WordPress #GenerativeEngineOptimization