Domain Innovation & The Rise of .LINK TLD

In WP Legends Episode 48, we chat with Vaughn Liley, the General Manager at Nova Registry, the team behind the popular .LINK domain extension.

With over two decades of experience in tech sales and domain innovation, Vaughn shares his insights on the evolution of the domain industry and the unique positioning of the .LINK TLD, and how his vision turned a TLD into a global icon.

Discover how Vaughn's unconventional journey, from selling facsimile (or fax) machines to leading domain registry operations, highlights the power of innovation and embracing change in the digital age.

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Explore Vaughn's project:
https://nova.link/
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LinkedIn: https://www.linkedin.com/in/vaughnliley/

Timestamps:
0:00 - Intro
0:25 - Guest Introduction
1:47 - Vaughn's Early Career and Entry into the Domain Space
9:01 - The Unique Value of .LINK TLD (Top-Level Domain)
12:30 - The Vision of .LINK TLD and How COVID & QR Codes Fueled .LINK's Growth
18:25 - The Role of Partnerships in Scaling Nova.LINK
20:35 - Indicators of .LINK’s Growing Success
26:07 - Nova Registry and .LINK sponsors for Domain Days Dubai 2025
29:33 - Collaborating with WordPress and Hosting Communities
30:25 - Beyond .LINK: Other Favorite TLDs
33:03 - Advice for Aspiring Domain Investors
35:25 - Closing Thoughts

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix

#VaughnLiley #NovaRegistry #DomainInnovation #DotLink #DomainNames #BusinessGrowth #WPLegends #PodcastInterview #Entrepreneurship