Merging 10up with Fueled & Scaling WordPress Businesses

In Episode 21 of WP Legends, we sit down with Jake Goldman, founder of 10up, which recently merged with the renowned product and app design agency Fueled.

Jake dives deep into his entrepreneurial journey, building one of the most respected agencies in the WordPress ecosystem, and shares what it really takes to grow, innovate, and lead in the digital space. From scaling teams to working with Fortune 500s and embracing strategic mergers, this episode is packed with value.

Let us know your thoughts in the comments!

Visit us: https://seahawkmedia.com
Explore Jake’s Projects:
www.10up.com
www.fueled.com

You can follow Jake on:
LinkedIn: www.linkedin.com/in/jacobgoldman
X: x.com/jakemgold

Timestamps:
1:10 – Intro
2:26 - Jake Goldman’s background & early career
5:20 - The evolving CMS landscape and enterprise projects
12:30 - Merging with Fueled: Why and how it happened
17:57 - WordPress in 5 years
19:56 - Lovable and Headless WordPress
25:00 - WordPress core updates
29:53 - Team size
31:45 - Jake’s advice for new entrepreneurs
34:40 - WordCamp and Final thoughts

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix