Episode 87 · Jan 2, 2026 · 28:50 · 26K views

From NitroPack to Uxify: Innovations in Web Performance

Georgi PetrovGeorgi PetrovFounder, Uxify

In WP Legends Episode 87, we sit down with Georgi Petrov, the founder and CEO of Uxify.

Learn about Georgi's transformative journey from developing NitroPack, now part of WP Engine, to pioneering his new venture, Uxify.

Delve into the evolution of web performance, the strategic acquisition by WP Engine, and what the future holds for AI in user experience and performance optimization.

Full YouTube description
In WP Legends Episode 87, we sit down with Georgi Petrov, the founder and CEO of Uxify.

Learn about Georgi's transformative journey from developing NitroPack, now part of WP Engine, to pioneering his new venture, Uxify.

Delve into the evolution of web performance, the strategic acquisition by WP Engine, and what the future holds for AI in user experience and performance optimization.

Visit Us: https://seahawkmedia.com

Follow Georgi on LinkedIn: https://www.linkedin.com/in/georgipetrov
Explore Uxify: https://uxify.com/

Timestamps:
0:00 - Intro
0:24 - Guest Introduction: Georgi Petrov
2:27 - NitroPack Journey, Acquisition, Growth Stories, and Challenges
9:18 - Technical Support Tickets for NitroPack
11:07 - Transition from NitroPack to Uxify
16:10 - Hosting Challenges and Optimization Solutions
18:10 - The Tech Scene in Bulgaria
20:28 - Uxify’s Market Strategy and Soft Launch
24:15 - Rapid Fire Questions and Advice for Aspiring Founders
27:10 - Closing Remarks

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix

#GeorgiPetrov #Uxify #NitroPack #WPLegends #AI #WordPress #SaaS #SeahawkMedia #StartupJourney

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