39:34Mathieu Lamiot
VP Engineering, group.one
WordPress Performance, AI, and Engineering
E150 · May 29, 2026Watch

In WP Legends Episode 87, we sit down with Georgi Petrov, the founder and CEO of Uxify.
Learn about Georgi's transformative journey from developing NitroPack, now part of WP Engine, to pioneering his new venture, Uxify.
Delve into the evolution of web performance, the strategic acquisition by WP Engine, and what the future holds for AI in user experience and performance optimization.
In WP Legends Episode 87, we sit down with Georgi Petrov, the founder and CEO of Uxify. Learn about Georgi's transformative journey from developing NitroPack, now part of WP Engine, to pioneering his new venture, Uxify. Delve into the evolution of web performance, the strategic acquisition by WP Engine, and what the future holds for AI in user experience and performance optimization. Visit Us: https://seahawkmedia.com Follow Georgi on LinkedIn: https://www.linkedin.com/in/georgipetrov Explore Uxify: https://uxify.com/ Timestamps: 0:00 - Intro 0:24 - Guest Introduction: Georgi Petrov 2:27 - NitroPack Journey, Acquisition, Growth Stories, and Challenges 9:18 - Technical Support Tickets for NitroPack 11:07 - Transition from NitroPack to Uxify 16:10 - Hosting Challenges and Optimization Solutions 18:10 - The Tech Scene in Bulgaria 20:28 - Uxify’s Market Strategy and Soft Launch 24:15 - Rapid Fire Questions and Advice for Aspiring Founders 27:10 - Closing Remarks Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #GeorgiPetrov #Uxify #NitroPack #WPLegends #AI #WordPress #SaaS #SeahawkMedia #StartupJourney
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