40:24Narek Torosyan
CEO, 10Web
Agentic Website Building & the Future of WordPress
E164 · Sep 1, 2026Watch

In WP Legends Episode 54, we chat with Kevin Geary, CEO of Digital Gravy and the Founder of ETCH, Automatic.css, and Frames.
Kevin shares his entrepreneurial journey from teaching practical web development skills to building innovative tools in the WordPress ecosystem.
Discover how his products, including Automatic.css and the revolutionary Etch, are reshaping workflows for agencies and freelancers.
We dive into Kevin's philosophy on web development, the future of WordPress in the face of AI, and why understanding code is more critical than ever.
In WP Legends Episode 54, we chat with Kevin Geary, CEO of Digital Gravy and the Founder of ETCH, Automatic.css, and Frames. Kevin shares his entrepreneurial journey from teaching practical web development skills to building innovative tools in the WordPress ecosystem. Discover how his products, including Automatic.css and the revolutionary Etch, are reshaping workflows for agencies and freelancers. We dive into Kevin's philosophy on web development, the future of WordPress in the face of AI, and why understanding code is more critical than ever. Drop your comments below! Visit Us: https://seahawkmedia.com About Kevin's Projects: https://digitalgravy.co/ https://geary.co/ https://automaticcss.com/ https://getframes.io/ https://etchwp.com/ Follow Kevin on: LinkedIn: https://www.linkedin.com/in/kevingeary/ X: https://x.com/thekevingeary YouTube: https://www.youtube.com/@Gearyco Facebook: https://www.facebook.com/marketingkev Timestamps: 0:00 - Intro 0:24 - Guest Introduction: Kevin Geary 2:12 - Kevin's early journey and passion for web design 6:15 - The Eureka moment: from education to WordPress innovator 7:39 - Who is ETCH for 13:41 - Gutenberg and the evolution of Block Development with Telex 18:23 - The development of Kevin's projects 21:02 - Early adopters of ETCH and user feedback 22:43 - Premium plugins being replaced by ETCH 25:05 - The future of WordPress 26:50 - Team size and favourite project 31:09 - Fun questions 33:07 - Events, WordCamps, and future plans 34:39 - Favorite WordPress plugins and tools 36:30 - Closing remarks Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #WordPress #DigitalGravy #KevinGeary #ETCH #WPLegends #Entrepreneurship #SeahawkMedia
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40:24Agentic Website Building & the Future of WordPress
44:45WPBakery 9.0, AI & 15 Years in WordPress
32:47Product Strategy & AI