Gabriella Laster

In WP Legends Episode 108, we're thrilled to welcome Gabriella Laster, Product Marketing Director at Elementor, for an insightful conversation on how product decisions shape one of the most influential platforms in the WordPress ecosystem.

Gabriella Laster shares how Elementor transforms user feedback, data, and real-world challenges into product strategies that impact millions of websites worldwide. She discusses the evolving role of product marketing, how teams prioritize feature development at scale, and what it takes to communicate value to a diverse global audience of creators, agencies, and businesses.

We explore Elementor’s journey from a page builder to a unified creator experience, the thinking behind Elementor One, AI’s growing role in web development workflows, and the challenge of balancing performance, flexibility, and simplicity while building tools used across millions of websites.

This episode also dives into common misconceptions around website builders, ecosystem-level decision-making, and the importance of aligning product truth with storytelling in modern product marketing.