39:52Aleksandar Vucenovic
CEO of Wolf+Bär Agency & CTO of SweetCode
Google Ads, Tracking & AI
E156 · Jun 25, 2026Watch

In WP Legends Episode 42, we sit down with Leon Hitchens, Partner at Ruskin Consulting & WP Creative House. Leon shares his journey from working on the Meternet Tag Manager plugin to running successful ventures in the WordPress ecosystem.
Dive into the discussions about WordPress's future amidst AI advancements, building scalable agencies, and Leon's passion for BBQ culture with his venture, Brisket Pro.
Whether you're a WordPress enthusiast, an aspiring entrepreneur, or a BBQ lover, this episode has something for you!
In WP Legends Episode 42, we sit down with Leon Hitchens, Partner at Ruskin Consulting & WP Creative House. Leon shares his journey from working on the Meternet Tag Manager plugin to running successful ventures in the WordPress ecosystem. Dive into the discussions about WordPress's future amidst AI advancements, building scalable agencies, and Leon's passion for BBQ culture with his venture, Brisket Pro. Whether you're a WordPress enthusiast, an aspiring entrepreneur, or a BBQ lover, this episode has something for you! Drop your comments below! Visit Us: https://seahawkmedia.com Explore Leon's Website and Ventures: https://leonhitchens.com/ https://wpcreativehouse.com/ https://hitchensventures.com/ https://wpmetronet.com/ (Ultimate Google Tag Manager Plugin with 200,000+ Installs on WordPress) https://theboost.fm/the-marketing-boost/ (Marketing Podcast) Follow Leon on LinkedIn: https://www.linkedin.com/in/leonhitchens/ X: https://x.com/leonhitchens Timestamps: 0:00 - Intro 00:39 - Leon's Journey with WordPress and Blogging 4:32 - Transition from Agency Work to Productized Services 6:44 - Thoughts on Elementor, Bricks, and Page Builders 8:52 - Handling Custom Requests at WP Creative House 10:32 - Launching the Boost Podcast 12:57 - Impact of AI on the Industry 13:57 - Future of WordPress in the AI Era 19:03 - Discussion on Web Development Demand 23:11 - Shoutout to Hosting Companies Besides Cloudways 24:22 - Experiences with WordCamps and CaboPress 29:08 - Leon's venture: Brisket Pro 31:57- Favorite WordPress plugin stack 33:10 - AI tools beyond ChatGPT 36:00 - Wrap-up and closing thoughts Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #Entrepreneurship #WordPressPlugins #AgencyBusiness #WPLegends #TechInnovations #WebDesign
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39:52Google Ads, Tracking & AI
35:07AI, Publishing, and the WP Engine Acquisition
37:31The Future of WordPress