39:52Google Ads, Tracking & AI

In Episode 29 of WP Legends, we sat down with Tom Willmot, Co-founder and CEO of Human Made, the world-renowned WordPress agency trusted by Google, TechCrunch, Capgemini, NASA, the United Nations, and News UK.
Tom’s journey began as a self-taught developer experimenting with WordPress in the mid-2000s, and has since evolved into leading one of the most respected enterprise WordPress agencies in the world. From launching Human Made in 2010 to building Altis, an enterprise WordPress platform, his vision has helped redefine what open source can achieve at scale.
In this episode, Tom shares the story of migrating the UK’s largest newspaper to WordPress back in 2014, at the time the highest-traffic WordPress site in the world. He discusses the challenges of scaling WordPress for global media, the evolution of enterprise needs, the rise of headless and hybrid architectures, and why open source gives WordPress an edge in the AI-driven future.
Whether you’re a WordPress developer, enterprise strategist, or agency owner, this episode dives deep into the realities of scaling open source for billion-dollar brands, governments, and global organizations.
In Episode 29 of WP Legends, we sat down with Tom Willmot, Co-founder and CEO of Human Made, the world-renowned WordPress agency trusted by Google, TechCrunch, Capgemini, NASA, the United Nations, and News UK. Tom’s journey began as a self-taught developer experimenting with WordPress in the mid-2000s, and has since evolved into leading one of the most respected enterprise WordPress agencies in the world. From launching Human Made in 2010 to building Altis, an enterprise WordPress platform, his vision has helped redefine what open source can achieve at scale. In this episode, Tom shares the story of migrating the UK’s largest newspaper to WordPress back in 2014, at the time the highest-traffic WordPress site in the world. He discusses the challenges of scaling WordPress for global media, the evolution of enterprise needs, the rise of headless and hybrid architectures, and why open source gives WordPress an edge in the AI-driven future. Whether you’re a WordPress developer, enterprise strategist, or agency owner, this episode dives deep into the realities of scaling open source for billion-dollar brands, governments, and global organizations. Drop your thoughts in the comments below! Visit Us: https://seahawkmedia.com Explore Human Made: https://humanmade.com Follow Tom Willmot: LinkedIn: https://www.linkedin.com/in/tomwillmot Timestamps: 0:00 - Intro 0:38 - Meet Tom Willmot 3:23 - Early WordPress beginnings 7:30 - Founding Human Made in 2010 12:20 - Pivoting from small projects to enterprise 15:50 - WordPress in the next 5 years 16:44 - Partnership with WordPress VIP 22:05 - What “enterprise WordPress” really means 22:30 - Remote-first culture at Human Made 23:40 - The reality of headless & hybrid WordPress 26:11 - The Scale Consortium & marketing WordPress to enterprise 31:36 - Fun questions 35:00 - Final thoughts Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #WPLegends #TomWillmot #HumanMade #WordPress #EnterpriseWordPress #OpenSource #HeadlessCMS
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39:52Google Ads, Tracking & AI
35:07AI, Publishing, and the WP Engine Acquisition
37:31The Future of WordPress