Scaling WordPress Plugins & Building a Global Brand

Welcome to Episode 25 of WP Legends, where we sit down with Katie Keith, CEO of Barn2 Plugins, to explore her incredible journey of scaling one of the most respected plugin companies in the WordPress ecosystem.

Katie shares her story of transitioning into the WordPress industry, the strategies behind growing Barn2 Plugins, insights into product development, and how to stand out in a competitive plugin market. She also dives into lessons on leadership, scaling a remote team, and what the future holds for WordPress plugins.

A must-watch episode for WordPress professionals, entrepreneurs, and anyone curious about the business of plugins.

Visit us: https://seahawkmedia.com
Explore Barn2 Plugins: https://barn2.com/
Follow Katie Keith:
LinkedIn: http://linkedin.com/in/katiekeithbarn2
Twitter (X): https://twitter.com/barn2plugins

Timestamps:
00:00 - Intro
01:05 - Meet Katie Keith & the origin story of Barn2 Plugins
05:10 - Building plugins that solve real user problems
09:35 - Challenges and lessons in scaling a plugin business
14:20 - WordPress and WooCommerce in the Next 5 Years
17:45 - Trends shaping WordPress plugin development in 2025
23:00 - Advice for aspiring WordPress product entrepreneurs
25:20 - How Barn2 stays ahead in the competitive plugin market
32:40 - The future of Barn2 and the WordPress plugin industry
37:12 - Final thoughts

Music Credits:
Valdez of Crenshaw by Terrace Martin
Live Like Legends by Ruelle - Nightcore Remix

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