It’s an honest, experience-driven conversation between people who work with agencies every day, discussing real-world tradeoffs, hard decisions, and the operational realities of growing a WordPress agency. If you’re tired of surface-level advice and want clarity on what actually moves the needle, this panel will deliver.
Meet the Panelists
Learn directly from product leaders who work hands-on with WordPress agencies at scale. Each panelist brings a distinct perspective on what it takes to build sustainable, high-performing agency operations.
Raitis Sevelis: Head of Product, WPBakery
Raitis works closely with WordPress agencies that build and manage sites at scale. His focus is on how agencies choose tools that remain usable, flexible, and maintainable over time. Thereby, supporting efficient workflows, reducing technical debt, and enabling teams to deliver consistent results across increasingly complex client projects.
Georgi Petrov: Founder and CEO, UXify (ex-NitroPack)
Georgi Petrov brings a strong background in performance optimization and product-led growth, helping agencies understand how site speed, UX, and reliability directly influence client trust and retention. His perspective focuses on turning performance and experience into measurable outcomes that support long-term client relationships and sustainable business growth.
Aurelio Volle: Co-Founder, WP Umbrella
Aurelio works with agencies managing large and growing portfolios of WordPress sites. He focuses on operational systems that simplify monitoring, maintenance, and client management. Thus, helping agencies scale efficiently, reduce operational risk, and maintain high service quality without increasing internal complexity or overhead.
Matt Schwartz: Founder, CheckView
Matt is the founder of CheckView, a platform focused on website monitoring and reliability. He works closely with agencies and digital teams to help them proactively detect issues, maintain site health, and deliver consistent performance. Thus, ensuring clients experience fewer disruptions and greater confidence in ongoing website management.
What Will This Panel Cover?
This panel focuses on the practical realities of building and scaling a successful WordPress agency. The discussion is grounded in real-world experience, highlighting the systems, tools, and decisions that directly impact delivery quality, client trust, and long-term growth. It will cover:
- What actually separates good agencies from great ones.
- Tools and systems that strengthen client trust and improve retention.
- Why performance and UX are foundational to client experience, not optional add-ons.
- Operational systems agencies often underestimate or delay investing in.
- How to scale agency work without increasing chaos, inefficiency, or burnout.
Who is This Panel For?
This session is tailored for professionals involved in building, delivering, and scaling WordPress-based services. If your role influences client experience, operational efficiency, or long-term agency growth, this discussion will be directly relevant.
- WordPress Agency Owners & Founders: Leaders responsible for setting direction, choosing tools, and building scalable systems that support sustainable growth and long-term client relationships.
- Agency Operations & Delivery Leads: Professionals managing workflows, delivery quality, and internal processes who want to reduce friction while maintaining consistency across projects.
- Client Success & Account Managers: Those focused on retention, communication, and ongoing client value, looking to strengthen trust and improve long-term engagement.
- Technical, Performance & UX Leads: Specialists responsible for site reliability, speed, and usability who want to align technical decisions with measurable client outcomes.
- Service Businesses Managing Multiple Client Sites: Teams overseeing multiple WordPress installs who need better visibility, control, and operational efficiency without increasing overhead.