38:37Ross Morsali
Founder, Search & Filter
WordPress Search, AI & Plugin Business
E170 · Oct 7, 2026Watch

In WP Legends Episode 92, we delve into the world of WordPress and the influential role Jetpack plays in shaping its ecosystem with Devin Walker, the Artistic Director of Jetpack at Automattic.
Devin has a storied history in creating and scaling impactful WordPress products. Explore Devin's journey from co-founding GiveWP to leading Jetpack, and gain insights into his perspectives on product innovation, strategic direction, and his vision for the future of WordPress.
In WP Legends Episode 92, we delve into the world of WordPress and the influential role Jetpack plays in shaping its ecosystem with Devin Walker, the Artistic Director of Jetpack at Automattic. Devin has a storied history in creating and scaling impactful WordPress products. Explore Devin's journey from co-founding GiveWP to leading Jetpack, and gain insights into his perspectives on product innovation, strategic direction, and his vision for the future of WordPress. Visit Us: https://seahawkmedia.com Follow Devin on LinkedIn: https://www.linkedin.com/in/devin-walker-619-sd/ Check out His Website: https://devin.org/ Explore Jetpack: https://automattic.pxf.io/c/2010090/1946458/22744 Timestamps: 0:00 - Intro 0:24 - Guest Introduction: Devin Walker 2:01 - Devin's Journey Before Automattic and About GiveWP 4:54 - Joining Automattic and Leading Jetpack 8:35 - Overseeing Jetpack's Strategic Direction and The Impact at Scale 9:58 - How Jetpack Decides Its Focus Areas and Managing the Engineering Team 12:47 - Jetpack's Core Audience, Partnerships, and A4A program (Automattic for Agencies) 15:02 - WordCamps and Events 16:25 - AI in WordPress: What's Next? 18:15 -Simplifying Jetpack, Future Features, and Challenges with Legacy Systems 23:52 - Contact Forms & SMTP, and CRM 28:27 - Handling Support Tickets and VaultPress Backups 31:20 - Advice for Founders & Entrepreneurs and Experience at Stellar Liquid Web 34:30 - Enhancing WordPress Core and User Experience 36:15 - Favorite WordPress Tools, Plugins, and Hosting 38:10 - How Does Jetpack Handle Hacked Website Support Tickets 40:30 - Closing Remarks Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #WordPress #Jetpack #DevinWalker #Automattic #WPLegends #SeahawkMedia
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