38:37Ross Morsali
Founder, Search & Filter
WordPress Search, AI & Plugin Business
E170 · Oct 7, 2026Watch

In WP Legends Episode 77, we chat with James Farmer, the Founder & CEO of Incsub, which powers three platforms: WPMU DEV, CampusPress, and Edublogs.
A key pioneer in the WordPress ecosystem, James has shaped the way millions build and manage websites.
In this episode, he takes us through his journey, the power of team collaboration, the evolution of great WordPress products, and why innovation is the key to success.
Dive into the future of WordPress with one of its earliest advocates.
In WP Legends Episode 77, we chat with James Farmer, the Founder & CEO of Incsub, which powers three platforms: WPMU DEV, CampusPress, and Edublogs. A key pioneer in the WordPress ecosystem, James has shaped the way millions build and manage websites. In this episode, he takes us through his journey, the power of team collaboration, the evolution of great WordPress products, and why innovation is the key to success. Dive into the future of WordPress with one of its earliest advocates. Drop your comments below! Visit Us: https://seahawkmedia.com Explore Incsub, WPMU DEV, CampusPress, and Edublogs https://incsub.com/ https://wpmudev.com/ https://campuspress.com/ https://edublogs.org/ Timestamps: 0:00 - Intro 0:24 - Guest Introduction: James Farmer 1:44 - James’ Current Role and Company Leadership 2:55 - Transitioning from Education to WordPress and Early Days of Edublogs 6:27 - Importance of User Growth Metrics 10:38 - Web Hosting and Beginnings of CampusPress 14:32 - Insights on Customer Base and WPMU DEV 17:12 - WordPress's Future in the Next 3-5 Years and Role of AI in WordPress 23:00 - Upcoming Product Launches 26:30 - WP Community and WordCamps 29:32 - Community Events and Growth Strategies in WordPress 34:20 - Advice for New WordPress Entrepreneurs 35:44 - Favorite WordPress Plugins and Their Impact 37:53 - Transition from the UK to Australia 39:58 - Closing Remarks Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #JamesFarmer #Incsub #WPMUDEV #WordPress #WPLegends #WebDevelopment #Innovation #CampusPress #Edublogs
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38:37WordPress Search, AI & Plugin Business
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