38:37Ross Morsali
Founder, Search & Filter
WordPress Search, AI & Plugin Business
E170 · Oct 7, 2026Watch

In WP Legends Episode 65, we sit down with Derek Ashauer, Founder of AshWebStudio and Creator of Conversion Bridge, an innovative WordPress plugin designed to ease the complexities of conversion tracking.
Discover Derek's transformative journey from client work to product development, the challenges in today's analytics landscape, and the expansive integrations offered by Conversion Bridge. Whether you're a developer, agency, or business owner, gain actionable insights on leveraging data for growth.
In WP Legends Episode 65, we sit down with Derek Ashauer, Founder of AshWebStudio and Creator of Conversion Bridge, an innovative WordPress plugin designed to ease the complexities of conversion tracking. Discover Derek's transformative journey from client work to product development, the challenges in today's analytics landscape, and the expansive integrations offered by Conversion Bridge. Whether you're a developer, agency, or business owner, gain actionable insights on leveraging data for growth. Drop your comments below! Visit Us: https://seahawkmedia.com Explore Derek's projects: https://www.ashwebstudio.com/ https://wpsunshine.com/ https://conversionbridgewp.com/ Follow Derek on: LinkedIn: https://www.linkedin.com/in/derekashauer Be sure to check out Cloudways for reliable hosting options: https://www.cloudways.com/en/promo-code.php?id=1188574&data1=seahawkadroll&data2=bfcmpromotion Timestamps: 0:00 - Intro 0:30 - Guest Introduction: Derek Ashauer 1:55 - Early Journey and the Launch & Evolution of Conversion Bridge 5:52 - An Array of Plugins Under WP Sunshine 6:54 - Key Differentiators of Conversion Bridge 10:44 - Addressing Privacy and Compliance 15:49 - Team Size, Support, and Customer Feedback 18:53 - Role of Heatmaps and Tools like MS Clarity 22:24 - Analytics Challenges Faced by WordPress Users 24:41 - Pricing Strategy and No Freemium Model 26:45 - Future Vision for Conversion Bridge and Notable Customers 28:48 - Rapid Fire Questions, Favorite Plugins, and Other Products 33:45 - WordPress Ecosystem: Where is it Headed? 35:35 - Closing Remarks Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #DerekAshauer #WordPress #ConversionBridge #Analytics #WPPlugins #SeahawkMedia #WPLegends
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