38:37Ross Morsali
Founder, Search & Filter
WordPress Search, AI & Plugin Business
E170 · Oct 7, 2026Watch

In WP Legends Episode 46, we chat with Ben Sibley, Co-founder of Independent Analytics and Founder of Compete Themes.
In WP Legends Episode 46, we chat with Ben Sibley, Co-founder of Independent Analytics and Founder of Compete Themes. Explore Ben's early journey and learn about the genesis of Independent Analytics, its privacy-first approach, and how it's designed for simplicity and robust data ownership. Whether you're a seasoned WordPress user or new to analytics, this episode provides a fascinating deep dive into a groundbreaking plugin. Drop your comments below! Visit Us: https://seahawkmedia.com Explore Ben's projects: https://independentwp.com/ https://www.competethemes.com/ Follow Ben on LinkedIn: https://www.linkedin.com/in/ben-sibley-774bb31a5/ Timestamps: 0:00 - Intro 0:49 - Ben Sibley's background and journey with WordPress 3:00 - The creation of Independent Analytics 5:28 - Core to Product Vision: A Frictionless experience 7:56 - Crossing 90,000 installs 9:42 - Customer base and popular features 12:00 - Why Independent Analytics stands out for agency owners 14:00 - Features related to SEO & LLM and upcoming AI sources feature 16:00 - Lean team operations and support tickets insights 18:29 - Independent Analytics' largest installation 20:26 - Upcoming features Ben is excited about 23:18 - About Translation 24:05 - Multisite setup support 24:43 - Ben's perspective on the future of WordPress in the next 5 years 27:33 - Recommended WordPress plugins 28:38 - Productivity tools used by the team 29:48 - About visiting WordCamps 31:38 Closing remarks Music Credits Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #WordPress #BenSibley #IndependentAnalytics #WPPlugins #AnalyticsTool #GDPRCompliance #PrivacyFirst #ecommerce
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