38:37Ross Morsali
Founder, Search & Filter
WordPress Search, AI & Plugin Business
E170 · Oct 7, 2026Watch

Meet Amir Helzer, the founder of WPML, the most widely used multilingual plugin in the WordPress ecosystem, and a seasoned expert with over 20 years in the industry.
In this episode, we dive into Amir’s journey building WPML, and how it's helped millions of WordPress users translate their websites, reach global audiences, and scale across borders with ease.
Meet Amir Helzer, the founder of WPML, the most widely used multilingual plugin in the WordPress ecosystem, and a seasoned expert with over 20 years in the industry. In this episode, we dive into Amir’s journey building WPML, and how it's helped millions of WordPress users translate their websites, reach global audiences, and scale across borders with ease. Visit us: seahawkmedia.com Explore WPML: wpml.org Timestamps: 0:00 - Intro 1:44 - The start of WPML 10:20 - Pricing 12:25 - SEO or translation 14:20 - Multilingual SEO 19:49 - PTC 24:34 - Tool Set 29:48 - AI & human translators 34:58 - Hobbies 36:09 - Competition Music Credits: Valdez of Crenshaw by Terrace Martin Live Like Legends by Ruelle - Nightcore Remix #WPlegends #WordPress #multilingualsites #webtranslation #globalreach #WPlanguage #pluginspotlight
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