42:05Zach Aufort
Performance Services Manager, BigScoots
Human Support & Managed Hosting
E172 · Oct 30, 2026Watch

In WP Legends Episode 152, Corey Hammond shares his journey across SEO, hosting, digital marketing, and growth leadership, including his role as CMO at HostPapa.
We discuss HostPapa, customer retention, hosting differentiation, AI website building, WordPress, WooCommerce vs Shopify, customer acquisition, affiliate marketing, and the future of hosting.
Corey also shares his thoughts on trusted WordPress plugins, paid media, AI tools, and why Obsidian has become part of his daily workflow.
In WP Legends Episode 152, Corey Hammond shares his journey across SEO, hosting, digital marketing, and growth leadership, including his role as CMO at HostPapa. We discuss HostPapa, customer retention, hosting differentiation, AI website building, WordPress, WooCommerce vs Shopify, customer acquisition, affiliate marketing, and the future of hosting. Corey also shares his thoughts on trusted WordPress plugins, paid media, AI tools, and why Obsidian has become part of his daily workflow. Visit Us: https://seahawkmedia.com. Learn more about HostPapa: https://www.hostpapa.com. Follow Corey Hammond on LinkedIn: https://www.linkedin.com/in/coreyhammond/ Timestamps: 0:00 Intro 0:37 Guest Introduction 1:41 Corey’s Journey into SEO and Digital Marketing 5:15 Is HostPapa Serving Enterprise Customers? 5:51 Why Customers Switch Hosting Providers 7:27 Do In-House Services Help with Customer Retention? 9:15 What Makes a Hosting Company Stand Out Today? 11:01 What Do Customers Really Buy from Hosting Providers? 15:32 Is WordPress Still Relevant for New Builders? 22:05 How Customer Acquisition Has Changed 23:24 Does SEO Still Matter? 24:27 Corey’s Favorite Marketing Channel 26:04 The Future of WordPress 32:15 Rapid Fire 38:45 Closing Thoughts Music Credits: Valdez Off Crenshaw by Terrace Martin Live Like Legends (Nightcore Remix) by Ruelle #CoreyHammond #HostPapa #WordPressHosting #WordPress #AI #DigitalMarketing #WPLegends
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42:05Human Support & Managed Hosting
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