37:38Niels Arts
Co-Founder, Clonable
Multilingual WordPress, Global SEO, and E-commerce
E153 · Jun 11, 2026Watch

In WP Legends Episode 145, Jared Rethman, Founder of Worldhouse and WP Signal, shares his journey from Automattic to building independent tools for the WordPress ecosystem.
We discuss real time systems, Rust powered development, headless workflows, and what the future of WordPress and modern web tooling could look like.
In WP Legends Episode 145, Jared Rethman, Founder of Worldhouse and WP Signal, shares his journey from Automattic to building independent tools for the WordPress ecosystem. We discuss real time systems, Rust powered development, headless workflows, and what the future of WordPress and modern web tooling could look like. Visit Us: https://seahawkmedia.com Learn more about WP Signal: https://wpsignal.io Learn more about Worldhouse: https://worldhouse.dev Follow Jared on LinkedIn: https://www.linkedin.com/in/jaredrethman/ Timestamps: 0:00 Intro 0:37 Guest introduction 1:48 Jared’s WordPress journey from Automattic 7:25 Use cases for WP Signal 8:37 Are there really no limits to WordPress customization? 9:17 Why Rust matters for WordPress developers 11:08 How different is Rust from headless WordPress setups with Astro or Next.js? 13:09 What new problems can real time systems solve beyond WordPress cron and polling? 14:09 Leaving Automattic and building independently 16:16 Thoughts on hosting and independent hosts 21:12 The future of WordPress 25:36 Hardest part of building independently 26:40 SEO, AEO, GEO and content in the AI era 28:03 Vibe coding tools 30:24 PHP or Rust? 31:14 Closing thoughts Music Credits: Valdez Off Crenshaw by Terrace Martin Live Like Legends (Nightcore Remix) by Ruelle #JaredRethman #WPSignal #Worldhouse #WordPress #Rust #WebDevelopment #WPLegends
Spot an error in this episode's details? Suggest an edit.
37:38Multilingual WordPress, Global SEO, and E-commerce
34:26Developer Email Infrastructure
39:27Laravel, Monitoring & AI